A logo and simple packaging system for a Northern Arizona jewelry designer.
BEFORE The client was using a native American symbol to brand her work, but her esthetic was more Victorian in appearance.
AFTER A stylized butterfly was chosen as the final mark. A 5 X 7-inch postcard (below) was designed to serve as a simple packaging system which the client could trim out as needed for shows and sales in local shops.
The client was shown several additional color palettes to match the seasons (above). A second postcard was printed in the Spring for a round of colorful hang tags (below).