Studio Update: March into April

Hup…hup…hup. Three projects on the move this week.

I'm smack in the middle of the tech edit job for Peachpit Press. Books move like glaciers compared to magazines. So many newsstand publications folded last year, but every week brings new books into the shops. Maybe slow and steady wins the race. If so, I'm riding the tortoise.

Inbetween chapter duties I've been working on an image lift for San Francisco fiber artist Andrés Nevaréz (aka CraftyAndy). Andrés designs his own line of crochet hat patterns with celestial styling. He spins and dyes his own fiber as well. Currently his business card (above) is a quiet, laser-printed design on Avery linen stock.

I proposed a bolder treatment using Rockwell Bold as a type face along with updated photos and a matching color palette. On the drawing board are hang tags for Andrés' hats and a custom ball band to wrap around skeins of his homespun. Could a PDF template for his patterns be next? That would be fun (and faster than a book).

Merry Makins (the accessories designer) now has four butterflies to choose from for her new jewelry packaging. Big, medium, small, and smaller heart motifs were presented. We'll see which one catches this client's fancy in the week to come.

I love comments. To make a comment here, be aware that the Submit button—labeled Create Post—sits at the top of the comments page along with a Preview Post button. Why is that? I don't know. Maybe they like being above it all. Some buttons just have a mind of their own.