I have a client who is a geologist in the San Francisco Bay Area, but her career is expanding into policy and consultation work. A new direction calls for a compass or so I thought. What the client liked in the roughs above was the ice blue palette—a nod to her time in Anarctica, but the compass was too playful. We turned to the planet instead to underscore her work in climate change monitoring. Below is the finished mark in a business card.
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