I have a new client, a young designer who is ready to publish his own knitwear patterns. He's also building up a writing portfolio, has a background in studio ceramics, and is constantly thinking of new ways to be creative.
I like to take a gardener's approach to creating custom logos. I plan, I plant and then I work with what comes up.
To plan, I send a questionnaire. The questions depend on the client, but I always ask what their favorite food is in case we have to meet over a meal.
To plant, I use the client's answers as a guide to rough up different directions. Early logos may or may not point in the right direction, but they certainly get us talking and dreaming. Dreaming is very important when you're planning a look for the future.
Pictured below from left to right: the first round of ideas included a logo with interchangeable tiles, a folk motif, and a graphic take on vintage typewriter keys.
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