This week the owner of Merry Makin’s picked her butterfly mark and signed-off on a business card design in taupe and rose pink. A short print run of 250 cards is in to Modern Postcard—an affordable way to print both the front and back in color. True, a color backing seems like a luxury, but in this client’s case it’s a flirtatious fit that makes customers smile.
The discussions this week revolved around affordable packaging systems. Building an inventory of branded boxes and bags is not a smart strategy until Merry Makin's gains more momentum in the marketplace, but we can still extend the brand with three elements that fit in a standard postcard format for printing. Packed within a single postcard is a necklace display card, earring hang card, and four mini-tags with ties. These items work with lines that are already selling and the system can easily evolve as the business grows. Pictured here are the three elements trimmed and ready for packing. The postcard layout follows.
An edition of 250 postcards is large enough to test the concept in the market. An intern handy with an X-acto knife is saving the client the cost of die-cutting and the box of flat cards takes up little storage space in an already packed workroom. Products can be mounted as needed and slipped into clear acetate bags.
All in all the cost of manufacture comes in under budget, but the brand still travels with the item. A short print run also allows for seasonal color changes. Some recommendations are pictured to the right above in hot pinks and golds for a summer line using an earlier version of the butterfly logo.
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