A logo refresh and style guide for Challenge Day, a Northern California non-profit specializing in youth empowerment seminars. The client requested an update on their 20-year-old logo. The aim of the refresh was to create a "nuturing" brand image for the organization—one that could cross the line from classroom events to corporate communication.
BEFORE & AFTER Out-dated graffiti-style typography was replaced with Futura. The papercut hands motif was then reworked in a softer style. Stationary and powerpoint templates were created with the new mark and a style guide was provided to aid staff members in updating the brand.